The FirstCry.AE app is your one-stop online shopping destination for baby, kids & maternity products and your pass to access expert validated parenting & pregnancy advice & tools. Over the years, we have grown into a brand trusted by 2 million+ customers worldwide and we pamper you with an innumerous selection of baby, kids and maternity products at the best price. Now, being conveniently located in Dubai South, we promise “same & next day” delivery and offer free shipping* to any location within the UAE.
We know you’ll love the app as you shall:
Ø Benefit from great sign-up offers and have access to app-only exclusive deals.
Ø Be pampered with choices on baby gear, baby & kids fashion wear, footwear, diapering, maternity products, bath & skin care items, baby nursery, toys, books and a lot more from local, In-house and renowned International brands like Carter, Pampers, Huggies, Medela, Johnson & Johnson, Fisher Price, Graco, Chicco, Pigeon, Medela, SebaMed, Avent, Philips, Dr. Brown and many more
Ø Join-in conversation with a parenting community of 2million+ and access expert validated advice & tips on pregnancy, parenting, baby care, baby names, child nutrition, child development & a lot more!
Ø Rejoice every milestone of pregnancy and parenting with an array of tools to track your journey, which among many others include baby kick tracker, vaccination tracker and growth tracker.
Ø Enjoy your shopping experience with easy shortlisting and a simple click to conveniently re-order anything from your past orders. So re-stocking diapers and other monthly essentials can be done in a jiffy!

We understand that each parenting journey is unique and at times, it can be overwhelming. Keeping this app within your palm will keep you well-equipped and supported for your days ahead. Download the app now and join the most promising baby & kids shopping and parenting community in the UAE.
No matter your need we have everything you would need from your baby’s first cry on! To shop from a wide variety of baby, kids and maternity products, visit our category pages for Baby Gear, Baby & Kids Clothes, Footwear, Toys, Bath & Skin Care, Maternity, Nursery Furniture, Baby Healthy & safety & more.

BABY GEAR & NURSERY - Get your hands on the widest range of:
baby crib, baby cot, baby mattress, baby bassinet, baby sleeping bag, baby chair, car seat, strollers, prams, baby nursery, baby room decor and a lot more.

DIAPERING - Did you know that we have amazing offers on some of the best diaper brands?
Dive into our collection and pick the right diaper for your baby. Along with that, we have other diapering essentials like baby wipes, nappy rash creams, diaper bags, changing mats and everything else required to keep them clean, dry & happy!

FASHION CLOTHING & FOOTWEAR - You name it, we’ve got it!
From onesies, rompers, frocks, dresses, kids party wear, kids blazers, sleep suits and swimsuits to baby shoes, kids shoes, school shoes, party shoes, mittens and booties we’ll cover you during all seasons here.

TOYS - No matter your child’s age and choice of activity, we have the right mix to keep their young minds occupied.
Push & pull toys, building blocks, basketball, football, puzzle games, board games, dollhouses, toy cars, remote cars, action figure toys, stuffed toys, bath toys and every other educational and fun toys in town are available with us.

BABY BATH & SKIN CARE- There is nothing more delicate than a baby’s skin.
We understand this and have some of the best products from this range which includes baby oil, baby shampoo, baby wash, baby soap, Baby bath tub, baby bath stand, baby lotion and every other little need for a baby bath.

MATERNITY, BABY NURSING & BABY FEEDING - All the little lovely moments that matter!
Offering you a range of comfy maternity wear, nursing bras, breast pads, breast pumps, pregnancy pillow, baby food, baby bottles, pacifiers, soothers and a lot lot more.
Happy shopping & enjoy parenting!