You are worthy of treating yourself well, starting with the food you eat.

With Shape, build awareness of what and why you eat through a lens of self-compassion. Steeped in this awareness, nourish and respect your body with the foods you choose every day. Healthy eating becomes a significant act of self-care.

But we know reshaping your life is more complex than a simple choice. Grounded in behavior science, Shape is an app — like a coach you carry in your pocket — that teaches you ways to add more nutritious foods to your meals and helps you develop strategies to become more mindful of your eating habits.

We guide you through adjusting your routines, so eating well becomes easy.

It’s not about restricting foods or counting calories to achieve a weight loss goal. Instead, health is about exploring your relationship with food with our food journal to make mindful decisions about your choices. You are constantly evolving; it’s time to open the door of possibilities with Shape.

Anchor Your Awareness
Grow your awareness about your eating patterns with simple keystone habits. Recognize how various foods make you feel by journaling what you eat and tracking patterns. Reconnect with the flavors of foods with mindful eating exercises. Gently add more nutritional awareness and encourage yourself to choose healthy options more often.

Listen to Your Body
Understand and be mindful of your body’s cues of hunger and satiety so you can respect how much (and what!) your body needs to eat in order to feel your best. Discover and track ways you love to move to support both your physical and mental well-being.

Nourish Yourself Wisely
Discover the core pillars of nutrition. With Shape as your coach, eat in ways that nurture who you truly are. Take a holistic approach to your health, starting with what you eat but also by finding ways to move daily, practicing self-compassion, being mindful, and nurturing your connections with others.

Reach your goals — whether you want to lose weight, stay active as you age, manage emotional eating, or more — by making small, sustainable changes to your habits and routines.

Shape is from the creators of Fabulous, an award-winning app featured on Lifehacker, the New York Times, Self, Forbes, GirlBoss, and more. We’ve already helped millions of people worldwide achieve their goals through the power of habits and routines. Now we are helping people adjust how they approach health and nutrition. By using behavior science, it becomes impossible not to succeed!

Eating “perfectly” is impossible. Instead, learn to make conscious, proactive choices toward better health. We guide you on your journey toward nourishing yourself wisely with:

– Coaching series: Topics like managing stress eating, dealing with cravings, cultivating gratitude for your food, and more. A boost of support through difficult moments and inspiration to keep on track. Access personalized coaching services like group coaching or work one-on-one with an individual coach.*
– Journeys: Step-by-step guides to establish healthy habits (and break unhelpful ones) to reach your goals. Learn core nutritional guidelines and create eating routines that nourish you physically and mentally.
– Food tracker and journal: Stay accountable for your choices and identify patterns. Explore your relationship with food and become mindful of what’s supporting your well-being and what needs to change. Appreciate the variety and beauty of the foods you eat with our innovative photo journal.

Go beyond healthy eating: replace judgment with curiosity and exchange comparison for compassion. You do not need to be a certain weight or have a certain body type to deserve self-kindness. You already have a body to treasure.

Eat well, but not to become worthy. Because you are already worthy, choose to eat well.

*add-on premium

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