Reimagine department store shopping with the Belk app.

More Styles, More Sizes

The Belk app offers a wide variety of fits, sizes and styles in every category – from men’s, women’s and kids’ clothing and shoes to handbags, dresses and home. Plus, shop a larger selection of designer fashion, beauty, accessories & fragrance. You can even save your favorite products to purchase later.

Brands You Love

Shop the newest men’s & women’s fashion and shoes from brands & designers like:

· Levi’s

· Polo Ralph Lauren

· Michael Kors

· Free People

· Vans

· Tommy Hilfiger

· Vince Camuto

· UGG®

Plus, find designer watches from brands like Movado, Bulova & Skagen, and the best in beauty from Estée Lauder, Urban Decay, Clinique, Lancôme & more.

Registry Love

Create and manage your wedding registry easily inside the Belk app. Browse and add items from your favorite home brands, or scan and add items to your registry right from your smart phone. You can also maintain multiple registries and quickly update your gift list.

Never Miss a Deal

Get push notifications on your phone to be the first to know about great deals and our latest coupons. You can earn and redeem Belk Bucks when you shop in the app, too!

Manage Your Rewards

Manage your Belk Rewards credit card account easily from the app. Plus, see how many Belk Reward Dollars you have available to spend and apply them easily at checkout.

Effortless Gifting

Check out our Gift Guide to shop by gifts by recipient, interest, occasion and more! We’ve picked out the most-wanted products for everyone on your list and every event on your calendar.

Quick & Easy Checkout

We’ll save your check out information so all you have to do is enter your security code to complete your purchase. You can also pay with PayPal!

Free Store Pickup

If you have to have it today, you can! Shop in the app, add products to your bag and choose the “Free Store Pickup” option for eligible items. Your purchase will be available at your local store within a few hours – for free!

Welcome to the new way to shop Belk, whenever & wherever you want!