Shop cool kids’ clothes anytime, anywhere

- We know – being a parent is hard work! Between daycare pick- ups, full laundry baskets and supermarket meltdowns, it can be tough to find a quiet moment to shop kids’ clothes.

- Our app makes it easy for you to shop kids and baby clothes on the go – or when you finally have a quiet moment at night.

- Not quite sure about the colour or style? No problem. We’ll save your basket for a little while – come back when you’re ready to shop!

Cool and comfortable kids’ fashion

- Our kids’ clothes are inspired by children, for children. This means we make sure all our styles are perfectly suited to many hours of play and tireless adventure.

- We base our collections of fashion- forward baby and kids’ clothes on all the latest trends so they can try and express their own unique sense of style.

- Shop our four categories: BABY (0- 9 mths/size 40- 74), MINI (1- 5 yrs/size 80- 110), KIDS (6- 12 yrs/size 116- 152) and LMTD (10- 16 yrs/size 140- 174).

From baby clothes to items for trendy teens

- We dress all children for all occasions – from happy babies and curious toddlers to active kids and style- conscious tweens and teens.

- Give your new- born a great start in life with our collection of baby clothes. Our collections are made from soft cotton and feature practical details that make dressing and changing your child easy and fast.

- Did you know that we make stylish teen clothes as well? Our teen brand, LMTD, offers a broad selection of the newest trends in teen and kids’ fashion.

- Use our app to find the baby and kids’ clothes that’ll fit your child perfectly – in personality, style AND size! Our handy filters make it easy to find what you’re looking for.

Quality, comfort, safety & durability

- Kids’ clothes should be stylish and fun, but also comfortable and safe to wear. And more importantly, they need to be able to withstand the wear and tear of everyday adventures.

- Our outerwear for kids features durable, technical fabrics and lots of cool features to keep your child warm, dry and safe.

- Comfort and fit can be real deal- breakers. That’s why we don’t use scratchy labels or restrictive closures in our kids and baby clothes.

- Also, did you know that we aim to use at least 50% organic cotton across our kidswear collections by 2020?

Our app

- We recently updated our app and gave it a bit of a make- over to make it easier for you to shop for your family.

- We’ll also keep you updated on all our great offers and newest styles with occasional push notifications.

- We’d love to hear your thoughts, so please don’t forget to leave us a rating or a review in the app store!