Welcome to Dubai’s Most Rewarding Loyalty Programme.

Bringing together the diverse brands in the Emaar portfolio, U By Emaar enables its loyal customers to create memories and enjoy unique experiences while earning valuable loyalty points called Upoints. A loyalty programme designed around individuals, Upoints can be used to enjoy discounts and privileges against hotel stays, spa treatments, restaurants and entertainment venues across popular locations such as Address Hotels + Resorts, Vida Hotels & Resorts, Armani Hotel Dubai, At.Mosphere, Reel Cinemas, Dubai Aquarium & Underwater Zoo and more!

The four tiered programme Black, Silver, Gold and Platinum allow members to progressively gain access to a world of privileges, presenting elevated experiences as they move up through each tier while transforming every moment into a rewarding experience.

Experience the most rewarding loyalty programme in Dubai.

Key features:
- Discover and learn more about the portfolio of participating brands
- Earn, redeem and track your points as you upgrade tiers
- Explore member specials including offers and other great initiatives
- Track your bookings and transactions
- Set preferred categories and communication choices