Marketing legend Gary Bencivenga told me about this near-secret book giving it very high praise indeed: "The best sales book I've ever read."
Until we put this book in print, it lived as a manuscript on the late Harry Browne's hard drive.
If you've read other selling books, you're probably tired of the false promises that never quite work out. ... I just got done reading [B]The Secret Of Selling Anything [/B]by Harry Browne. The book is a cobbling together of two unpublished books he wrote; Secrets Of Success.
an overly aggressive Alec Baldwin lays down the golden rule of the fine art of selling and encapsulated it into.
One day, my first great business mentor took me outside in downtown Los Angeles on a sunny day to teach me a very valuable lesson. “Take a look around and tell me what you see.” “ Buildings, and cars and people ?” I said unsure. “Good. Everything you see now has at one point been sold by one person to the next.
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