Features:
1. Counter representing 108 beads. Plus tracker up to 16 rounds.
2. Silent/Self meditation mode.
3. Srila Prabhupada's voice assistance mode.
4. Workout/Handsfree mode: Srila Prabhupada's voice auto repeat and auto counter increment.

Why the app?
Deeply staring into the phone screen is accepted widely/socially.
Not unusual, not out of place in today's society.
Not attention grabbing & very personal/private experience to the user.
Phone is not a new or additional item to carry.
Beginners to intermediate practitioners tend to wander off.
Transitioning Krishna picture slides may help keep the focus.
Counter along with time on the phone may tend to hold the focus of practitioner.
Overall interaction, audio click feedback may keep wander thoughts away.
Beginners to intermediate practitioners may tend to loose the context/lines.
Srila Prabhupada's voice assistance helps follow the lines.
Practitioner can chant along aloud.
Use of headphones, makes it even more private.
Utilization of idle/mechanical effort time (such as driving, running/exercise, cooking etc.)
Srila Prabhupada's voice auto repeat makes it all handsfree.
No need to track/worry about the count while the hands are busy.
Practitioner can chant along aloud without other distractions.
Use of headphones, makes it private as well (at public places such as bus stops, airports, etc.).
Even while practicing with Tulasi mala in hand by advanced practitioners: Srila Prabhupada's voice auto repeat on the phone aside, could help create an environment of virtual guru presence.

Also, Srila Prabhupada's voice assistance and its background score creates an environment of companionship/group (removing silence & loneliness - especially for beginners with busy lifestyle surrounded with some kind of activity and sound around always)

Big picture & goal
Facilitating the chanting/meditation convenience is the primary goal.
Having the app on all platforms: Android, iOS and Windows
Sustaining the app to help more people (newer generation, technology users) and reach out globally.
Adding more simple and non-distracting features based on feedback and feature requests received.
Reach worldwide and support more Hare Krishna institutes/locations.