The hallmark tool of the Count the Kicks public health campaign empowers expectant parents to track their babies’ movements daily in the third trimester of pregnancy. Research shows a change in fetal movement can be the earliest and sometimes only indication that a baby is in distress in utero.

Count the Kicks app features include:
• The ability to download and send kick counting data directly from the app
• Available in 10 languages: Amharic, Arabic, Chinese, English, French, Hindi, Russian, Spanish, Swahili, and Vietnamese
• "Baby save" stories within the app and the ability for users to submit a baby save story directly from the app
• The ability to share kick session results directly on the users' social media page
• Login via social media or accounts such as Google or Microsoft
• Daily interactive and educational messages that appear after a kick session has been saved
• An optional finish survey for users to inform us of their experience using the app and the outcome of their pregnancy
• Notifications to remind users to count kicks, and reminders set for 24/48/72 hours and one week since last kick session