Lex is a lo-fi, text-based dating and social app for lesbian, bisexual, asexual, and queer people. Lex is for womxn and trans, genderqueer, intersex, two spirit, and non-binary people for meeting lovers and friends. Inspired by old school newspaper personal ads, Lex, formerly known as Personals, lived on Instagram for years before evolving into an app (you can still find us on Instagram @lex.app).

Lex—short for lexicon—is the first dating and social app where the text comes first, and the selfies come second.

Lex is independent, queer owned and operated. Lex is funded by a successful 2018 Kickstarter campaign and queer community members who contributed $5-$10 to post ads on Instagram. We’re proud to give our community a private and secure space to meet a friendly and diverse community. We’re dedicated to protecting our members’ data and improving user experience, so you’ll never see banner ads on Lex and we won’t sell your data to 3rd party companies.

FEATURES
— Read personal ads and chat with queers in your neighborhood or around the world
— Use search and filter functions to find exactly who you’re looking for
— Post, edit, and delete your ads 24/7
— Build a profile, link your Instagram account (or not)
— Message cuties with in-app messaging!
— Only you see who likes your personals, no public like tallies
— Ability to report offensive ads and profiles
— Block feature
— No swipes, no selfies!
— Lo-fi, low-key, gentle, sexy
— Free to use, 18+

With Lex app you’ll be able to filter personals and missed connections by location (from your neighborhood to The World), age, and added search function (search key words like: femme, top, pizza). Make a profile—create a username, write in your gender identity(ies), and link your Instagram (or not). Talk to babes via in-app messaging! Only you see who likes you—there are no publicly visible like tallies. You can report personals and users and they will immediately be blocked (admin will monitor the reports as well).

RULES OF CONDUCT
Lex adheres to a zero tolerance policy towards creeps: no transphobia, no racism, no fatphobia, no ableism. No hate speech of any kind. We reserve the right to delete personals or missed connections for any reason. A healthy, loving, and safe community is our top priority. Lex is currently community moderated, admin reviews all reported content within 48 hours.

WHAT ARE PERSONALS ADS?
Personal ads, or “personals,” are brief, text advertisements that traditionally ran in the back of print newspapers and magazines. A typical personal ad describes the person posting and their interests, and is meant to generate friendship, romance, or sexual encounters.

HERSTORY OF LEX
Lex (formerly known as Personals) was inspired by the personal ads in On Our Backs, a women-run erotica magazine of the ’80s and ’90s. The personals were written by lesbians and detailed their desires and romantic requirements. In 2017, Kell Rakowski—founder of the lesbian culture Instagram @h_e_r_s_t_o_r_y—began sharing vintage personal ads from On Our Backs on Instagram. The response was so enthusiastic, Rakowski decided to ask @h_e_r_s_t_o_r_y followers to submit their own personal ads. It was an instant hit. The ads quickly outgrew @h_e_r_s_t_o_r_y and warranted their own account, @_Personals_. By 2018, the number of submissions overwhelmed the Personals Instagram. Rakowski resolved to build an app to accommodate the growing Personals community.

Website: ThisisLex.app
Follow on Instagram @lex.app