During his visit to China, Apple’s CEO Tim Cook praised Honor of Kings as a “global phenomenon.” Honor of Kings is a multiplayer online battle arena (MOBA) game developed by TiMi Studios and published by Tencent. The game has become one of the most popular mobile games in the world, with over 100 million daily active players as of November 2020.

Honor of Kings offers a fast-paced, action-packed MOBA experience unlike anything else. The gameplay revolves around battles between two teams, each having five players, who must advance along three lanes toward their opponent’s base while also defending their own. The game heavily relies on strategic gameplay elements, and players must work together to destroy enemy towers and push further into the enemy’s territory relying on the teams’ combined efforts.

Honor of Kings has been downloaded over 307 million times worldwide since its launch in late 2015. In the first nine months of 2023, it recorded around 23.9 million downloads worldwide. In 2022, Honor of Kings generated around 25.15 million downloads worldwide, making it one of the most popular mobile games in the world.

Honor of Kings has become the highest-grossing mobile game globally in 2021, with over $10 billion in total player spending. In February 2022, Honor of Kings generated $225 million in global player spending, with about 95.2 percent of total revenue coming from China. In 2021, the popular title generated $2.8 billion in global consumer spending, up 14.7% year-over-year. In August 2023, Honor of Kings made $238 million to become the world’s highest-grossing app. In July 2023, Tencent’s Honor of Kings raked in $220 million globally on the App Store and Google Play, retaining its champion status on the global best. In the same month, Tencent’s Honor of Kings led July revenues globally with income of $115 million.

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